Primary Pointe

  • Project Date: June, 2019
  • Category: Design & Dev
  • Technology: PHP, WordPress, Figma

The Story

Primary Pointe provides tutoring service for kids primarily in early education. Julie, the owner, wanted an online presence to list her tutoring services and be able to take payments. In addition she wanted to be able to promote her business by having a nice looking and user friendly website.

The Design

I had some creative freedom for this project as Julie had an open mind about what the site should look like. I wanted to provide her website visitors with a pleasant experience by making sure finding the information they needed was painless. The tutoring sessions are the main focus for visitors who are looking to get help for their child so providing visibility to the tutoring information was paramount. So, I provided various ways for the user to get to the tutoring sessions on the home page by way of the main navigation, a call to action on the main banner, and a section just for the tutoring sessions which leads to the details page. The full mockup can be viewed here.

In 2020, due to a change in priorities for Julie, the website is no longer online.